Surf Expo continues to evolve its product assortment spanning from surfboards and wetsuits to paddleboards and kayaks. Buyers were eager to see the latest products and trends, and exhibitors were happy to connect with customers.” The show floor was steady with activity from qualified buyers. “Our pre-registration numbers were up from last year with onsite attendance in line with 2022. “Our summer show was a resounding success with solid attendance from both buyers and exhibitors,” says Roy Turner, Emerald Senior Vice President and Surf Expo Show Director. With more than 730 exhibiting brands participating, the event served as the industry launchpad for retailers to discover new and innovative product lines breaking for summer 2024 and beyond. Surf Expo, the premier watersports and coastal lifestyle tradeshow wrapped up its summer show at the Orange County Convention Center in Orlando. Editor’s note: See Shop Eat Surf coverage of Surf Expo September here With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. Surf Expo is a trade-only event.Įmerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. The show features hundreds of apparel and hard goods brands and a full line-up of special events, education and awards ceremonies. Produced twice annually in January and September and draws buyers from stores across the U.S., the Caribbean, Central and South America and around the world. Surf Expo is largest and longest running watersports, beach and resort lifestyle tradeshow in the world. Find out more about attending, exhibiting, sponsorships, or other opportunities at. Surf Expo will return January 4-6, 2023 to the Orange County Convention Center’s West Concourse. In addition, there were many brand-sponsored happy hours, free professional learning labs and multiple fashion shows. Other events included the Surf Expo Industry Party presented by Body Glove and the Post Show Mixer presented by Atunas. Key events included a keynote address, “Transformation After Disruption – The Code to Ride the Next Wave,” from world champion surfer, author and entrepreneur Shaun Tomson on Friday morning. Surf Expo hosted several special events and amenities for buyers. We found several new lines to add to our ManCave store and we were able to touch base with our current vendors, touch the products and converse face to face,” adds Molly Buckley, owner, St. I ended up buying all day and staying until the show turned off their lights every day,” says Liza Blok-Ponse, Tee Company, Noord, Aruba. “Surf Expo is dynamic, cool and it helps us conduct business with our retail partners in a way that makes it feel like we are meeting with family,” says Lauren Behning, Dune Jewelry. Surf Expo’s energetic show floor had a fun and up-beat vibe reminiscent of pre-pandemic times where buyers and brands felt comfortable and relaxed conducting business and reconnecting face-to-face over the three-day show. Notable new brands on the floor included Bartolo Beachwear, Benson, Carver Skateboards, Chasefire Outdoor, FoamLife, Guy Fox California, Hang Loose, Imago Portugal, iROCKER SUP, JBAY.ZONE, Johnny Fly, Lake Label, LaTAN Swim, Marine Layer, Martha, Mono Wakesurf, OneOne Swimwear, Phoozy, Puffin Coolers, Roostas, Saint Maddox, Salty Home, Seatec Outfitters, Sea & Grass, SMKFLWR, The Wave Hut and Trippy Outdoor. This year’s event featured an 18% increase in square footage compared to the previous September show with more than 645 exhibitors, including 150+ new brands to the show. Buyers and brands alike were glad to be back at Surf Expo and getting back to normal.” Johns and the surrounding Caribbean, who had not attended since the pandemic. “We drew retailers from Hawaii, Puerto Rico, St. “With each edition of Surf Expo since the pandemic, we continue to see retailer attendance increasing, and this show was a continuance of that with a 16% increase year over year,” said Roy Turner, Surf Expo SVP and Show Director. Surf Expo, the premier watersports and coastal lifestyle tradeshow, wrapped up its September 2022 edition bringing together more than 7400 industry professionals in Orlando for optimum buying convenience.
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